Izikhwama zamaphepha zinikeza ithuba elihle lokushintsha izikhwama zepulasitiki ezilahlwayo.

Isungulwe ngo-2019, i-Adeera Packaging ingelinye labakhiqizi abakhulu abasimeme bokupakisha eNdiya. Le nkampani ishintsha izikhwama zepulasitiki ezingaba ngu-20 ngomzuzwana ifake izinto ezisimeme, futhi ngokwenza izikhwama ngephepha eligaywe kabusha nelezolimo, ivimbela ukugawulwa kwezihlahla ezingu-17,000 njalo ngenyanga. Engxoxweni ekhethekile ne-Bizz Buzz, u-Sushant Gaur, Umsunguli kanye ne-CEO ye-Adeera Packaging, uthe: “Sihlinzeka ngokulethwa kwansuku zonke, izikhathi zokushintsha ngokushesha (izinsuku ezingu-5-25) kanye nesisombululo sephakheji ngokwezifiso kumakhasimende ethu. I-Adeera Packaging yinkampani ekhiqizayo. “Kodwa eminyakeni edlule sifunde ukuthi ukubaluleka kwethu kusensizweni esihlinzeka ngayo kumakhasimende ethu. Sihlinzeka ngemikhiqizo yethu kuma-ciphers angaphezu kuka-30,000 e-India.” I-Adeera Packaging ivule amafekthri ayi-5 eGreater Noida kanye nendawo yokugcina izimpahla eDelhi, futhi ihlela ukuthi ngo-2024 ivule imboni e-USA ukuze kwandiswe ukukhiqizwa. Njengamanje inkampani iyadayisaizikhwama zephepha kubiza u-Rs. 5 million ngenyanga.
Ungakwazi ukuchaza kabanzi ukuthi uzenza kanjani leziizikhwama zephephakusuka kudoti wezolimo? Bawuqoqa kuphi udoti?
I-India kudala ikhiqiza iphepha emfucumfucwini yezolimo ngenxa yokushoda kwezihlahla ezivuthuluka nezinezihlahla ezinde. Kodwa-ke, ngokomlando leli phepha liye lakhiqizwa ukuze kukhiqizwe amabhokisi ekhadibhodi kathayela, ngokuvamile ayengadingi iphepha eliphezulu. Saqala ukwakha i-GSM ephansi, i-BF ephezulu kanye nephepha eliguquguqukayo elingasetshenziswa ukukhiqiza izikhwama zephepha ezisezingeni eliphezulu ngenani eliphansi elinomthelela omncane kwezemvelo. Njengoba imboni yethu iyinto encane emakethe yamabhokisi kathayela, akukho mshini wephepha onentshisekelo kulo msebenzi ngaphandle komthengi osebenzayo njengathi. Imfucuza yezolimo, njengamakhoba kakolweni, utshani nezimpande zelayisi, iqoqwa emapulazini kanye nokhula ezindlini. Amafayibha ahlukaniswa ngama-boilers kusetshenziswa amapharali njengamafutha.
Ubani owaqhamuka nalo mbono? Futhi, ingabe abasunguli bane-backstory ethokozisayo yokuthi kungani beqale inkampani?
USushant Gaur – Lapho eneminyaka engu-10 ubudala, wasungula le nkampani ngesikhathi esafunda futhi wagqugquzelwa umkhankaso wokulwa nepulasitiki wekilabhu yezemvelo. Lapho ngiqaphela lapho ngineminyaka engu-23 ubudala ukuthi i-SUP yayizovinjelwa nokuthi yayingaba ibhizinisi elinenzuzo, ngokushesha ngasuka emsebenzini engangingase ngiwenze njengomshayi wezigubhu okhokhelwayo eqenjini elidumile le-rock ngaya ekukhiqizeni. Kusukela lapho, leli bhizinisi likhule ngo-100% uma liqhathaniswa nonyaka odlule kanti kulindeleke ukuthi imali ifinyelele ku-Rs 60 crore kulo nyaka. Ukuze kuzuzwe ukungathathi hlangothi kwekhabhoni yezikhwama zephepha ezigaywe kabusha, i-Adeera Packaging izovula indawo yokukhiqiza e-US. Impahla eluhlaza (waste paper) yeiphepha eligaywe kabusha ikakhulukazi ivela e-United States bese igaywa kabusha futhi ibuyiselwe e-United States njengomkhiqizo oqediwe, okuholela ekusetshenzisweni okukhulu kwekhabhoni okungagwenywa ngokumisa izimboni zendawo eduze nalapho kusetshenziswa khona izikhwama zepulasitiki.
Uyini umlando wokupakisha we-Urja? Ungene kanjani kuisikhwama sephephaibhizinisi?
Ngaya eMnyangweni Wezemvelo ukuze ngithole imvume yokuthenga ubuchwepheshe bokuphehla amandla avuselelekayo. Lapho ngathola ukuthi ipulasitiki esetshenziswa kanye nje izovinjelwa, futhi nginalokho engqondweni, ngaphendukela embonini yezikhwama zephepha. Ngokocwaningo, imakethe yomhlaba wonke yepulasitiki ingama-dollar ayizigidi eziyizinkulungwane ezingama-250 kanti imakethe yezikhwama zephepha yomhlaba wonke njengamanje ingamadola ayizigidi eziyizinkulungwane eziyisithupha, nakuba siqale ngamabhiliyoni angama-3.5. Ngikholelwa ukuthi izikhwama zamaphepha zinethuba elihle lokushintsha izikhwama zepulasitiki ezilahlwayo.
Ngo-2012, ngemva nje kokuqeda i-MBA yami, ngavula ibhizinisi lami eNoida. Ngitshale i-1.5 lakh ukuze ngiqale inkampani yesikhwama sephepha se-Urja Packaging. Ngilindele isidingo esinamandla sezikhwama zephepha njengoba ukuqwashisa ngomthelela ongemuhle wepulasitiki esetshenziswa kanye kukhula. Ngasungula i-Urja Packaging enemishini emi-2 nabasebenzi abayi-10. Imikhiqizo yethu yenziwe ngephepha eligaywe kabusha kanye nephepha elenziwe ngemfucuza yezolimo etholwe kubantu besithathu.
Kwa-Adeera, sizibheka njengabahlinzeki besevisi, hhayi umkhiqizi. Inani lethu kumakhasimende ethu alikho ekukhiqizeni izikhwama, kodwa ekulethweni kwazo okufika ngesikhathi nangaphandle kokuhlukile. Siyinkampani ephethwe ngobungcweti enohlelo lwamanani ayisisekelo. Njengohlelo lwesikhathi eside, sibheke eminyakeni emihlanu ezayo futhi okwamanje sihlela ukuvula ihhovisi lokuthengisa e-US. Ikhwalithi, Isevisi Nobudlelwano (QSR) umgomo oyinhloko we-Adeera Packaging. Uhlu lwemikhiqizo yenkampani lunwetshiwe kusukela ezikhwameni zephepha zendabuko kuya ezikhwameni ezinkulu kanye nezikhwama eziyisikwele ezingaphansi, okuwuvumela ukuthi ungene embonini yokudla neyokwenza imithi.
Ulibona linjani ikusasa lenkampani kanye nemboni? Ingabe ikhona imigomo yesikhathi esifushane neyesikhathi eside?
Ukuze imboni yokupakisha amaphepha ithathe indawo yezikhwama zepulasitiki, izinga layo lokukhula elihlanganisiwe lonyaka lizodinga ukuthi libe ngu-35%. Ukupakishwa kwe-FMCG kungaphezulu kakhulu kokupakishwa kwezinto ezithengwayo futhi imboni isungulwe kahle eNdiya. Sibona ukutholwa sekwephuzile ku-FMCG, kodwa kuhlelwe kakhulu. Uma sibheka isikhathi eside, sithemba ukuthatha ingxenye enkulu yemakethe yokupakisha nokuhlanganisa ndawonye ye-FMCG. Esikhathini esifushane, sibheke emakethe yase-US, lapho sithemba ukuvula ihhovisi lokuthengisa elibonakalayo kanye nokukhiqiza. Awukho umkhawulo we-Adeera Packaging.
Imaphi amasu okuthengisa owasebenzisayo? Sitshele nganoma yimaphi ama-hacks okukhula okwazile ukuwafinyelela.
Lapho siqala, sasebenzisa amagama asetshenziswayo e-SEO naphezu kokuthi bonke abeluleki besitshela ukuthi singakwenzi. Ezinye zezinkampani ezinkulu ezikhangisayo zisihleke ngesikhathi sicela ukufakwa esigabeni esithi “Paper Lifafa”. Ngakho esikhundleni sokuzifaka ohlwini kunoma iyiphi ingxenyekazi, sisebenzisa amasayithi ezikhangiso angu-25-30 ukuze sizikhangise. Siyazi ukuthi amakhasimende ethu acabanga ngolimi lwawo lwendabuko futhi afuna iphepha lifafa noma i-paper tonga futhi siwukuphela kwenkampani ku-inthanethi lapho la magama angukhiye atholakala khona. Ngenxa yokuthi asimelwe kunoma iyiphi ingxenyekazi enkulu, sidinga ukuqhubeka nokusungula izinto ezintsha. Sethule lesi siteshi e-India noma mhlawumbe isiteshi sokuqala se-YouTube sesikhwama sephepha emhlabeni futhi sisasebenza ngamandla. Ngaphezu kwalokho, sethule ukuthengisa ngesisindo kunokuba ngesiqephu, okwakungumnyakazo wegciwane lesandulela ngculazi kithi, ngoba ukushintsha inani lamayunithi athengiswa kwaba ushintsho olukhulu, futhi ngenkathi imakethe ikuthanda, akekho owakwazi ukukwenza. eminyakeni emibili. iminyaka. Sikopishe, lokhu akubandakanyi noma yikuphi ukukhuhla inani noma isisindo sephepha.
Sesiqalile ukuqasha ezikoleni ezihamba phambili eNdiya futhi sifuna ukwakha iqembu elingcono kakhulu emhlabeni lalo mkhakha. Kuze kube manje, nathi saqala ukuheha ithalente ngenkuthalo. Isiko lethu lihlale liheha abantu abasha ukuthi bakhule bazimele. Sengeza imigqa emisha yokukhiqiza minyaka yonke ukuze sihlukanise imikhiqizo yethu, futhi ngonyaka ozayo sihlela ukwandisa umthamo wethu wokukhiqiza ngo-50%, iningi lawo elizoba imikhiqizo emisha. Okwamanje, sinomthamo wezikhwama eziyizigidigidi ngonyaka, futhi sizokwenyusa lesi sifike ku-1.5 billion.
Omunye wezimiso zethu eziwumongo ukwakha ubudlelwano besikhathi eside obusekelwa ikhwalithi nesevisi enhle kakhulu. Siqasha abathengisi unyaka wonke ukuze sandise futhi sihlala sikhulisa amandla ethu ukuze sihlangabezane nalokhu kukhula.
Ngenkathi sethula i-Adeera Packaging, asikwazanga ukubikezela ukukhula kwethu okusheshayo, ngakho esikhundleni sokuba ne-70,000 sq. ft eyodwa enkulu, sasitholakala ezindaweni ezihlukene ezingu-6 e-Delhi (NKR), okukhuphule izindleko zethu eziphezulu. Asifundanga lutho kulokhu ngoba besilokhu silenza lelo phutha.
Kusukela yasungulwa, i-CAGR yethu ibingu-100%, futhi njengoba ibhizinisi likhula, sandise ububanzi babaphathi ngokumema abasunguli esikanye nabo ukuthi bajoyine inkampani. Manje sibheka imakethe yomhlaba wonke ngokuqiniseka kakhulu kunokungaqiniseki, futhi sisheshisa amazinga okukhula. Siphinde sabeka amasistimu okulawula ukukhula kwethu, nakuba uma sikhuluma iqiniso lezi zinhlelo zidinga ukubuyekezwa njalo.
Asikho isidingo sokusebenza kanzima futhi kanzima amahora angu-18 ngosuku uma ukwenza ngezikhathi ezithile. Ukungaguquguquki nenjongo yizisekelo zebhizinisi, kodwa isisekelo siwukufunda okuqhubekayo.